SEO

63% of all shopping begins online, even if the purchase happens in a store. When potential customers search for what you offer, does your business come up in Google?

Ready to drive business growth?

An SEO strategy is a series of steps and actions we take to get your business higher on the page of results when people search on Google. The higher the listing, the more traffic is sent to your website.

I NEED HELP WITH MY SEO

optimize your online presence

We're all at the mercy of Google search results

The first five Google search results take 70% of the traffic. That’s nearly three-quarters of every visit to every website, dominated by a small selection of businesses.

If you’re not putting in the effort to display near the top of the search listings for at least a handful of SEO keywords, you’re simply not going to exist in the eyes of Google.

And if you don’t exist to Google, you don’t exist.

Our SEO Services

Include The Following

Organic SEO

SEO Consultancy

Paid SEO

Competitors Research

Keyword Research

Local SEO

Link-Building & Off-Page SEO

On-Page SEO

PHASE 1

Keyword Research

As a first step determine a shortlist of the most effective keywords to rank the website for and carry out a technical onsite review:

Creation of an initial keyword list based upon client preference & internal target audience brainstorm.
Expansion to create a larger list using relevant competitor research & advanced keyword tools.
Refinement of keywords based upon metrics including searches per month, relevance, and average difficulty to rank/competition in search results.
Grouping of keywords into similar terms and creation of a final shortlist.

PHASE 2

Onsite SEO Review

We need to understand any issues that may be holding the site back, to do this we will carry out an in-depth analysis of the website and from this will create our SEO strategy. Below states some of the areas that our review will include but is not limited to:

Site Loading Speeds – Google will score your site based upon its loading speed among many other factors. A slow load speed could lead to poor user engagement and poor ranking positions.
Metadata review – A look at sitewide titles and descriptions to find any that may be blank, duplicated or too long.
Broken Links – A full site scrape to find any broken links that could potentially lead to index and crawl issues.
Image Alt Tag review – Alt tags are used if the image cannot be displayed for whatever reason, whether it be because the user is visually impaired or because there is a poor connection.
Schema Mark-up Review – Schema allows users to get the most informative information from Search Engines. A review will allow us to ensure that the relevant Schema is in place and working correctly.

PHASE 3

Landing Page and Onsite Optimisation

Once keywords have been determined we need to determine the appropriate landing pages and optimize those pages for the chosen keywords:

Keyword Ranking Page Review – Are the pages that are currently ranking the most relevant for the keyword? If not, do we need to create new and more appropriate landing pages?
Assignment of keyword groups to a suitable ranking landing page on the site.
Optimization's of landing pages for themed keywords in the on-page content, header tags, & meta tags.
Dev work where required to create/optimize landing pages for user flow and UX.
Set up of analytics tracking, including proper goal set up and visitor tracking to gain insights into visitor behaviour.
During this phase, where appropriate, we perform onsite optimization tasks to optimize the website, and fix any issues that we found in our initial research.

PHASE 4

Ongoing Ranking Improvement / Maintenance, Conversion Optimization & Link Building

Once keywords have been determined we need to determine the appropriate landing pages and optimize those pages for the chosen keywords:

On-going keyword monitoring and optimisation. Our initial keyword research will give us a broad range of keywords that we will monitor, and these will allow us to have a good overview of what is moving up and what areas need a boost. Our workload will be based on the performance of these keywords and will change based on results.
Google Search Console Review – The Search Console gives us a Google’s Eye View of the website and we any crawl errors, Schema Errors or 404 errors will be flagged here. We need to monitor this and make any fixes where necessary.
Ongoing user engagement monitoring on both desktop & mobile, followed by informed UX-based page improvements.
Where necessary, optimised content updates to maintain freshness score and increase relevance and rankings in search results.
Link outreach and link building to build website domain authority in order to boost organic SEO rankings.

Contact

Looking for a corporate solution? Contact us.

effective solutions

SEO strategy is essential to driving website traffic

Here’s the good news. With a quality SEO strategy involving smart SEO copywriting and link-building, we can raise the rankings of almost every website.

While it isn’t an overnight process, the sooner we demonstrate to Google that your business is a quality, trusted information resource, the sooner your rankings improve.

If you’d like to analyze your current website SEO quality ranking, click here.

Ten SEO terms you need to know

Term

ALT Text / Alt Attribute

A description of an image in the HTML of your website. Search engines, unlike humans, only read the ALT text of images, not the images themselves. When possible, include ALT text in images.

Term

Anchor Text

The actual text of a web page link. This text is usually dark blue and underlined on most websites, or purple if you've previously visited the link. The anchor text describes what you will see if you click through, which helps search engines understand what the destination page is about.

Term

Authority

The authority of all websites are determined by the algorithm of the search engines.

Term

Canonical URL

The canonical URL is the best address for a user to find information. There may be times when the same page content can be accessed from multiple addresses. Specifying the canonical URL assists search engines in determining which address for a piece of content is best.

Term

Indexing

Search engines use indexing to analyze the content of website and catalog files.

Term

De-indexing

When a search engine removes a website or webpage from its search results, this is referred to as de-indexing.

Term

Link Building

The activity and process of increasing the number of inbound links to your website in order to improve your search engine rankings.

Term

Keyword

A word that a user types into a search engine. Each web page on your site should be optimized to attract visitors who have searched for specific keywords.

Term

Keyword Difficulty

The level of competition for a keyword and the difficulty in ranking for it.

Term

Link Juice

The value or authority gained by a website when it receives a backlink from another high-authority website.

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Frequently Asked Questions.

The lowdown on Digital Marketing.

There’s a lot to learn when it comes to SEO Optimization. Fear not: these FAQs should help get you up to speed. Got some unanswered questions still?

About Us

Support Team

What does SEO stand for?

SEO stands for search engine optimization. It's getting your site set up in the best way to be found by Google (and the other search engines).

Can any website be improved by SEO?

Every website can benefit from an SEO audit and SEO improvements. Even those ranking high in the search results can be optimized to rank for more search terms.

How soon will I see results from my SEO efforts?

We often see results in the 60-90 day range, but depending on the state of your current site, some improvements can be seen within the first few weeks.

Can I get to the top result on Google?

It depends on your products or service, the level of competition out there and how well your competitors are doing in their SEO efforts. The good news is that you don't need to be number one. However, being in the top five results will get traffic listed are the majority of sites we support, however, we have worked with dozens of platforms over the last few years, so we’re happy to review the platform your website is on and let you know if we can offer support or not.

If I improve my SEO, do I still need to run ads?

We would encourage you to. A well-optimized (for SEO) website and ads are the perfect one-two punch for driving lots of new business.

Does your SEO agency guarantee results?

We make sure that all clients we work with see the growth that their business deserves. Through our web SEO company's smart strategies, it’s our goal to see your business rise to the top of Google’ search results.

Is SEO better than PPC?

Your website will benefit from both SEO and pay-per-click advertising, allowing you to position yourself as an authority in your industry or niche. The return on investment from SEO is often higher than those from paid media. To get it right takes time and resources, but the long-term rewards are immense and sustainable. That's not to say SEO is cheap and easy; it does take time and resources. When it comes to delivering the best possible results, SEO and PPC usually work together.